Leverage App Store Optimization to Increase Your Reach [And Downloads]

Mobile is the “craze” in everything digital these days.

The reason?

A very obvious one; mobile internet usage has overwhelmed and exceeded that of desktop.

But it’s not just web browsing where mobile is having a strong impact. Mobile devices are also redefining the software industry, with mobile apps becoming the new portals for businesses to reach audiences and customers worldwide.

So, is your mobile app serving your business the way it should be?

Maybe yes or maybe not.

Regardless, like everything else out there, we believe it can perform better—much better. If it’s doing well, it can do great. And if it’s doing okay, it can do better.

The logic?

The mobile app market is extensively crowded. If you just count the number of apps on Apple’s App Store and Google’s Play Store, the two biggest app stores out there, there are more than 4.1 million apps competing for the top spots. Where is your app ranked among the competition? Is it easily discoverable by your customers? There is room for improvement, right?

So how do you do that? How do you increase your mobile app’s visibility, and in turn its reach and downloads?

Three words: “App Store Optimization”

App Store Optimization – An Important Key to the Success of Your Business App

App store optimization, or ASO, is a set of techniques focused on increasing the ranking of your mobile app in the app stores.

It’s very much like search engine optimization, where mobile apps are your webpages (products to be optimized) and the app stores are your search engines (Google, Bing, Yahoo). If your app is optimized for the app store, it gets ranked higher on the app store search results pages, which increases your app’s visibility, drives more customers to your app page and boosts downloads for your mobile app.

What goes into app store optimization?

There are three components that make up ASO:

· Keyword usage

· Total number of downloads

· Reviews and ratings

With keyword usage, your goal should be to use relevant keywords in the title, subtitle, description and promotional text of your app. If your app is on iOS App Store, you can also include the keywords in the keyword field—a feature available only on the iOS store. 

Data reveals that using keywords in the title of an app produces the greatest impact in terms of ASO.

As for total number of downloads and reviews and ratings, there isn’t anything you can do to directly influence these parameters. However, by making sure that your app is easy to use, bug free, and serves the needs of the customers in a convenient way, you can score good points in each of these categories and indirectly influence the results.

Reach Out to EX2 Outcoding for Help

If you have an app that needs optimizing, or if you’re interested in developing an app-store-optimized app for your U.S business, get in touch with EX² Outcoding to outsource your app optimization or development needs.