Web Development Strategy: Trends We Observed in 2019

2019 is the year of innovative techniques for SEO rankings, better cyber security and most importantly, improved user experiences. 

If you’re looking for a web development solution that’ll improve your site’s performance and ranking, along with your product’s usability, check out these 3 development trends that are dominating this year:

Responsive design

Responsive design in websites is becoming more of a must-have instead of a nice-to-have. Studies show that approximately 52.2% of all web traffic in 2018 was generated through mobile devices. What’s more, starting July 1^st, 2019, Google enabled its mobile-first indexing, which means that Google now predominantly uses the mobile version of all content for ranking and indexing. Since most users access Google Search with their mobile devices, Googlebots now crawl and index pages with smartphone agents.

In a nutshell, mobile websites will now officially become the end-all of all content ranking. You’re in the clear if you already have a mobile responsive site. If not, it’s time to catch up!

Customer support and Chatbots

The need for multi-task automation, AI-enabled communication and analytics solutions are becoming more prevalent this year. We can already see how AI’s chatbots and virtual assistants—like Apple’s Siri, Amazon’s Alexa and Microsoft’s Cortana—have helped transform social interactions and business engagement.

 Their evolutions have empowered brilliant omnichannel experiences and consistency across chat, voice, messaging and websites.

In fact, Gartner predicts that over 85% of customer and brand interactions will be managed without any human interaction by 2020.

Accelerated Mobile Pages (AMP)

If you’re looking for a web development strategy that is great for SEO, accelerated mobile pages is the way to go! Google is encouraging business leaders to develop web pages that have smart ads that work alongside rich content—like animations, graphics and videos. 

AMPs ensure that the same code works seamlessly across multiple devices and platforms and that the WebPages are loaded instantaneously. The median load time for AMP HTML is about 0.7 seconds as opposed to the load time for non-AMP pages that is 22 seconds. 

Plus, since Google loves to encourage speedy websites, AMP web pages not only increase website’s visibility but also contribute to higher rankings in SERP!

Looking for a team of experienced web designers?

The highly-skilled team of web designers at EX² Outcoding not only provide excellent web development services, but their sole aim is to target greater leads and conversions. 

They also provide nearshore outsourcing, IT staff augmentation and mobile development services. Contact them today for more information.

Should Your Business Outsource Software Projects?

Your IT team has too much on its plate.

They’re continually putting out fires while simultaneously taking care of a never-ending stream of tickets. On top of that, being asked to develop cutting-edge software can end up being counterproductive.  

This is the reason why businesses opt for outsourcing software development. Hiring a third-party software contractor for software development can increase the speed to market, cut labor costs, reduce software bottlenecks and help the company tap into emerging technologies—such as machine learning, AI and IoT.

Here are a few reasons why outsourcing software development can lead to business success:

Access to the latest technology and a larger talent pool

A primary reason why companies end up outsourcing software projects is the exposure to global talent. Your in-house IT team may not have expertise in the latest technologies; so, with software outsourcing, you can access a skilled workforce from any part of the world—expanding the technical horizon and capabilities of your company. 

This also means that everything from design to deployment is taken care of, without the need for additional guidance or training. Most importantly, you’ll end up with a faster time to market without having to spend too much time on project management, giving your company a competitive edge in the industry.

Increased focus on core business

The software industry is all about the survival of the fittest! Businesses must find ways to expand their outreach and sales in innovative ways to survive the competition. By outsourcing software development, the in-house staff isn’t overwhelmed with tasks that don’t match their skill levels.

This streamlines business processes and helps allocate resources to focus on strategic goals and core processes.

Cost savings

One of the greatest benefits of software outsourcing is its cost-effectiveness. A small business might not have similar budgets like that of an established enterprise, but outsourcing offers these companies access to the same scale of software development power—minus the hefty prices.

Did you know that companies can save on considerable operating costs by outsourcing software projects? Not to mention they save on hiring costs, employee benefits and office space. 

You only pay for what you need, without the overhead payments. Additionally, the beauty of outsourcing is that you never have to compromise on quality; you get a talented team that works hard to turn your business into a repeat customer. 

San Jose, Costa Rica-based company EX² Outcoding offers cost-effective outsourcing solutions including nearshore web development, mobile development and IT staff augmentation services. Their team of developers has a lot of experience working with a diverse set of projects. Contact them today for more information.